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JB VS. 1D: PREORDER BATTLE HEATS UP

Def Jam’s Justin Bieber appears to be gaining in preorders on SYCO/Columbia’s One Direction as the two superstar acts prepare to begin battling for chart supremacy following their 11/13 release.

1D has been in preorder for considerably longer, and Bieber has begun picking up steam in the contest, though 1D continues to lead by more than 50%. Could we see a split chart, with Bieber’s massive streams giving him a victory on the SPS side while 1D wins on album sales?

All eyes are on Bieber manager Scooter Braun to see what last-minute marketing ploy he can conjure to push his artist over the top. What’s the status of the hypothetical Bieber ticket bundle that was previously discussed? Stay tuned.

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