Quantcast
Advertisement

IS A RECORD-BREAKING WEEK IN ADELE’S SIGHTS?

Adele keeps breaking records. In three days, “Hello” has sold more than 750k across all platforms and could possibly finish the week with 1 million-plus. That follows the single’s new one-day record of 400k-plus.

Per label sources, "Hello" also set the single-day U.S. streaming record on Saturday with a whopping 2.3m total streams. The previous record-holder was Columbia labelmate One Direction’s “Drag Me Down,” with 1.8m U.S. in its first day. And it's not like Adele is driving fans to Spotify and Apple Music to get those numbers, as Bieber and 1D have done. Indeed, she's not doing anything—it's happening organically.

As for the album, 25 (due out 11/20), preorders across all platforms are over 200k after three days—and that is one helluva fast clip.

Meanwhile, the video has surpassed 70m views; it's also the new Vevo one-day record holder, delivering 27m-plus views in its first 24 hours. Adele takes over first place from Taylor Swift, whose “Bad Blood” clip notched 20.1m views on 5/17.

That is some brand she's built. 

For more Adele, see, well, all over this site, but notably here.

NEAR TRUTHS: THE KYNCL-LOUSADA DANCE HAS BEGUN
This oughta be interesting... (9/28a)
GRAMMY CHEW:
RAP EDITION
Michael and Kyle find a feast of hip-hop to chew on. (9/28a)
VAUGHN SIGNALS NEW START AT COLUMBIA
Look who's just resurfaced. (9/28a)
RIHANNA SCORES
SUPER BOWL GIG
Vegas already handicapping the setlist. (9/28a)
TAYLOR, TIKTOK AND TRACK 6
A new wrinkle to her self-marketing plan (9/28a)
GRAMMY SEASON
New categories! New rules! New WTF!
THE BIG DEAL
It's the one you didn't see coming.
RAID AT MAR-A-LAGO
"Who took my passports?"
HITS' 36TH ANNIVERSARY SPECIAL
Allow us to apologize in advance.
Advertisement
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)