New Album, New Deal, New Fleet of TV Looks Set to Dominate Q4

The long-awaited return of XL/Columbia’s Adele is slated for 11/20, and is naturally expected to have a seismic impact on the remainder of the year. Expect the leadoff single to drop in the first or second week of November.

The forthcoming album is the last on Adele’s Sony/XL deal; insiders say she has already inked a new worldwide deal with Sony, said to be valued at more than $50 million.

The British superstar has inked a lockout deal with NBC for four big TV looks, including The Today Show, SNL, a prime-time special and one more appearance TBA (possibly Fallon). The exclusive deal will not, however, prevent Adele from appearing on the 2016 Grammys.

Adele’s 2011 set 21 has sold 11.1 million copies (13.5m+ with TEA) in the U.S. thus far, and more than 30m worldwide.