Already known for his lush, high-concept videos, Polo Grounds/RCA’s A$AP Rocky teamed with Apple Music Connect to produce the visuals for his single "Everyday"—a record already teeming with heavy hitters like Miguel, Mark Ronson and Rod Stewart—all of whom appear in the video. Beginning with a nod to the opening of the classic film Sunset Boulevard, the clip is a trippy projection of a potential future Rocky envisioned in old age, recalling the haze of drugs, women, parties and the accompanying pressures that go along with stardom: incessant vanity, excess, and death. Check it out.
HITS LIST: RULES
FOR ENTRY It's exclusive, but you're invited to come on in. (4/16a)
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RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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