A$AP'S "EVERYDAY" CONNECT

Already known for his lush, high-concept videos, Polo Grounds/RCA’s A$AP Rocky teamed with Apple Music Connect to produce the visuals for his single "Everyday"—a record already teeming with heavy hitters like Miguel, Mark Ronson and Rod Stewart—all of whom appear in the video. Beginning with a nod to the opening of the classic film Sunset Boulevard, the clip is a trippy projection of a potential future Rocky envisioned in old age, recalling the haze of drugs, women, parties and the accompanying pressures that go along with stardom: incessant vanity, excess, and death. Check it out.

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		1 TRENDING TOPIC: THE CAT’S PAJAMAS Doja claws her way toward stardom. (4/16a) Check It Out Now NEW & DEVELOPING ARTISTS: Q2 EDITION Who's next? (4/16a) Check It Out Now STREAMING SONGS: POLO'S SOLO "RAPSTAR" is accurately titled. (4/16a) Check It Out Now HITS LIST: RULES FOR ENTRY It's exclusive, but you're invited to come on in. (4/16a) Check It Out Now U.K. CHARTS: SWIFT TOPS THE BEATLES She's huge on both sides of the pond. (4/16a) Check It Out Now
		RHYTHM, BLUES AND THE FUTURE The musical tapestry we know as R&B. WHO'S NEXT? Predicting the next big catalog deal. JUST THE VAX, MA'AM Once we all get vaccinated, how long before we can party? WORLDWIDE GROOVE How is globalization bringing far-flung territories into the musical mainstream?

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A$AP'S "EVERYDAY" CONNECT

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