RUMOR MILL
Monday, August 17, 2015
APPLE'S NEW ADS TOUT "UNDERDOGS"
Three New Apple Music Ads Hit YouTube
Over the weekend, Apple rolled out three new video ads for Apple Music via YouTube.
The clips, which feature up-and-comers James Bay, Kygo, Leon Bridges, Flo Morrissey and more, showcase the platform's commitment to discovering new music and the interactive quality of Connect.
The tagline: "All the music you love and are about to love. All in one place."
"I'm so excited about this campaign of ours," says Apple Music Head of Content Larry Jackson. "In curating and capturing it in June, it was important to me that we advantage the underdog—the musicians who make music that's bold and brave but too left of center to easily find its way into the mainstream."
A big Apple Music TV/marketing push is expected to kick off around the MTV VMAs.
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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A CHORUS OF PRAISE: IVORS 2024 NOMSrumor mail
