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APPLE'S NEW ADS TOUT "UNDERDOGS"

Three New Apple Music Ads Hit YouTube

Over the weekend, Apple rolled out three new video ads for Apple Music via YouTube.

The clips, which feature up-and-comers James BayKygo, Leon BridgesFlo Morrissey and more, showcase the platform's commitment to discovering new music and the interactive quality of Connect

The tagline: "All the music you love and are about to love. All in one place."

"I'm so excited about this campaign of ours," says Apple Music Head of Content Larry Jackson. "In curating and capturing it in June, it was important to me that we advantage the underdog—the musicians who make music that's bold and brave but too left of center to easily find its way into the mainstream."

A big Apple Music TV/marketing push is expected to kick off around the MTV VMAs.



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