Streaming Service Unveils Live Broadcast Radio Via Cumulus

Streaming service Rdio is unveiling its new Live Broadcast Radio feature, with on-demand streaming of nearly 500 stations (in partnership with Cumulus). When added to the streamery's collection of curated and user-generated stations, the new feature enables Rdio to bridge terrestrial and digital radio.

Stations in the mix include L.A.'s KLOS, San Francisco's KFOG, New York's NASH FM, NASH ICON and NASH Next, among many others, as well as sports programming from Westwood One.

When listeners can mark songs they hear on broadcast stations as favorites, share them or start stations based on them. Paid subscribers at the $9.99 and $3.99 tiers can download songs for unlimited listening, add them to playlists and more.

Rdio CEO Anthony Bay declared, "Broadcast radio brands and talent continue to be the dominant tastemakers in music, so integrating live broadcast radio into Rdio’s critically acclaimed customer experience is an exciting development that we are thrilled to introduce.”

“Bringing our national platform of stations to Rdio allows us to instantly create broader access for our listeners and new opportunities for advertisers to reach their target audiences,” said Cumulus CEO Lew Dickey. “The combination of our premier broadcast assets with Rdio’s acclaimed user experience and music discovery features creates a full-service listening experience that is unparalleled.”