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MARKS = MARKETING AT SYCO

SYCO Music has brought in Michelle Marks as Marketing Director, reporting directly to President Sonny Takhar.

Marks, who brings more than 20 years of ad industry experience to SYCO, was Deputy Managing Director of Red Bee, an entertainment and content marketing agency, where she oversaw design, digital and multi-platform campaigns for the BBC, Fox and Disney, among other name brands.

“I am delighted Michelle is joining SYCO Music at such an exciting and pivotal time for the business,” Takhar said in welcoming her. “She has proven herself as a marketing leader driving strategy, innovation and rigor within the entertainment and brand space.”

Marks offered that she’s “thrilled to be joining SYCO Music at such an exciting, transitional time in the music industry. I’m looking forward to building on their superb track record for transforming artists into global brands.”

Roster artists including One Direction, Little Mix, Labrinth, Ella Henderson, Fifth Harmony, Susan Boyle, Collabro and Il Divo will be among the beneficiaries of Marks’ expertise.

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