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A$AP IS RIGHT

Another hip-hop album got the time-shift treatment, as A$AP Rocky’s At.Long.Last.A$AP (RCA) became available digitally Sunday at midnight, a week before its previously scheduled release date. Rocky set up the move earlier on Sunday with a tweet, and the whole thing worked like a charm, propelling the album to the top of the iTunes leaderboard within minutes of its appearance, and there it remains. It's also hit #1 in the U.K., Canada, Australia, Germany, New Zealand and Ireland. 

The first-week sales picture is a bit murky as there are no pre-orders; the Tuesday after a Monday holiday is also typically depressed due to holiday burnout. Initial sales are just south of 15k.

It's thought the early release was part of a game plan to avoid going head-to-head with Florence + the Machine at retail.

At.Long.Last.A$AP features collaborations with Kanye West, Lil Wayne, Mark Ronson, Mos Def, M.I.A., Jamie Foxx, Danger Mouse, Miguel and ScHoolboy Q. Rocky’s last album, 2013’s Long.Live.A$AP, debuted with 138k and went on to sell 514k. 

Single "Everyday" featuring Rod Stewart, Miguel and Mark Ronson is impacting Rhythm radio right now.

REVENUE CHART:
DOUBLE DIVAS
The song we needed (6/4a)
IMPACTING NOW: THE PROMOTION COALITION
The buddy system in action (6/4a)
IN “BLACK LIKE ME,”
MICKEY GUYTON
NUDGES AMERICA’S CONSCIENCE
Making it real in Music City (6/4a)
A CHROMATIC TOP 20
Bringing joy to a world that desperately needs it (6/4a)
BROWN PUSHES FOR A "BEAUTIFUL" WORLD
Kane is able. (6/4a)
WHAT NEXT?
The biz ponders action after some reflection.
GRAMMY SPECULATION
100% guaranteed to be somewhat accurate, probably.
BLACK MUSIC MONTH
...continues.
TRUMP'S IN THE BUNKER
Just to inspect it, though.
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