Quantcast
WILL VIDEO KILL THE SPOTIFY STAR?

Not content to battle it out with Apple Music, Spotify has decided to take on mighty YouTube, as the Ek-men unveiled a new video feature at a presentation this morning in NYC. It was streamed, of course.

Daniel Ek says the update makes the service "more accessible, personal and usable than anything in music."

During a demo, VP of Design and User Experience Rochelle King demoed a carousel of playlists that will be tailored to particular members, including clips from Vice News, Comedy Central and Nerdist News, CNET reports.

Adding video could encourage people to spend more time using Spotify and, in the process, generate more advertising revenue, the story notes. That could help the company keep a tier that's free for you. But it also means that Spotify's premium service will become more complicated for mainstream consumers to understand.

The move also repositions Spotify as it prepares to fend off Jay Z's Tidal, which offers exclusive music videos. 

UMG REVS RISING,
SUITORS CIRCLING
Vivendi's looking for more than 10 cents for a slice of the pie. (10/18a)
HITS LIST:
PERFECT PAIRINGS
Bluetooth-enabled (10/18a)
REVENUE CHART:
HIGHER & “HIGHEST”
Speaking of Travis... (10/18a)
KANYE DROPS JESUS IS KING IMAX TRAILER
But shouldn't "is" have an initial cap? (10/18a)
FLIPOVER FRIDAY: NEW ARRIVALS AT iTUNES AND APPLE MUSIC
Jimmy Eat World, Third Eye Blind... What decade are we in? (10/18a)
RIHANNA PREPARES TO RULE THE ROOST
What shoes go with dancehall?
WHAT'S NEXT FOR R&B?
How certain projects connect at streaming.
THE K-POP LANDSCAPE
농담은 한국어에서 더 잘 작동합니다.
THE NEW GRAMMY POWER
Change is nigh.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)