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Friday, May 1, 2015

HATS OFF TO JAY Z...

A Mini-Editorial

We tip our hats to Jay Z for putting his own ass on the line. True, those TV spots for his exclusive Tidal concert and livestream during the NBA Playoffs on TNT probably won’t move the needle enough to make a difference. If he gets 5k newbies to sign up, it would be a surprise to most who study this sort of endeavor. Nonetheless, to put it crudely, that guy has some big balls for trying something that most gonads would shrivel at the mere thought of. Experts and laymen alike have written off this attempt at monetizing recorded music's future, but you have to give him props for harnessing hope and trying.

 
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