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PANDORA PUTS ITS THUMBPRINT ON BREAKING RECORDS

Initiative Surprises Users by Connecting Them to Live Chats With Artists

Pandora’s THUMB Moments program uses the app’s “thumbs up” feature to connect fans to artists, and the numbers they’ve generated are also rating a thumbs-up.

This week Pandora begins its campaign on behalf of SYCO/Hollywood’s Bea Miller. When visitors clicked the thumb icon to recommend the X Factor alumna and 2015 MTV Artist to Watch, they were sent directly to a live chat/performance. Check it out here:


The most recent prior campaign was for DCD2/Island’s Fall Out Boy; when users gave new single “Uma Thurman” a thumbs-up rating they were instantly connected with an “ask me anything” live video chat with the band.

In its first month, the campaign generated more than 365 million impressions and 40m+ views—and upped FOB station adds (+13%), unique listeners (+8%) and listening hours (+4%) on Pandora.

Prior THUMB Moments initiatives were conducted on behalf of Lindsey Stirling, BUSH and Nick Jonas, among others; since its inception last year, the program has generated 802m+ impressions and driven in excess of 164m video views.

Pandora’s Lars Murray was going to send us a photo but his thumb was over the lens.

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