UMG CFO Boyd Muir and EVP Michele Anthony have issued an internal memo detailing a reshaping of the company’s commercial functions in the U.S. Distribution wing UMGD will cease to exist as a freestanding entity, with teams supervising the various functions incorporated into the UMG structure—reporting to Anthony except where noted below.
Candace Berry, who has headed sales and distribution since 2010, steps up to the newly created post EVP of Sales, overseeing Account Management, Account Analysis, Sales Admin and Label Relations, while EVP Biz Dev & Partnerships Mike Tunnicliffe rides herd on brand partnerships and Cynthia Sexton is upped to EVP Partnership Content.
The other team leaders, noted below, will handle Consumer Engagement, College & Lifestyle Marketing, Data & Analytics, Commercial Services Administration and CRM & Insights.
The complete memo appears below.
Dear Colleagues,
As we’ve said many times before, we must periodically reshape ourselves – not simply to keep apace of market changes and stay ahead of our competitors, but more importantly, to grow the business for our artists, labels, employees and everyone whose livelihood relies on creating commercial opportunities around music.
In that spirit of constant evolution, today we’re making changes to our central U.S. commercial functions in order to provide the most effective and innovative services to our labels and artists. These changes are based on the understanding that we need to create even stronger ties between our centralized teams and labels in order to make sure that all of the work being done at the center has direct and measurable impact in supporting our labels and artists.
We are announcing a series of updates to our organizational structure and the addition of some highly talented executives to our management team. This represents both a continuation of the work we began at our U.S. commercial operations last year, as well as a fundamental shift in our structure.
Going forward, our centralized sales and distribution function will not be defined as “UMGD” or limited to the role of “sales and distribution” but rather will be reorganized into teams based on much broader areas of commercial expertise. The result will mean a whole new offering of services to our labels that will solidify our position as the industry’s most progressive and innovative home for artists for many years to come.
Please see below the full spectrum of services, how they are to be structured and who will lead each of the organization’s core teams. The following executives will report to Michele Anthony unless otherwise noted.
He will be based in Santa Monica and report to Michele Anthony and Tom Bennett, CEO of Bravado. He joins UMG with more than 12 years of senior executive experience in interactive marketing and consumer insights. Most recently, he was head of marketing at ScoreBig.com, a Los Angeles-based start-up.
This carefully considered approach to our business is an important building block for our future and will insure our leadership for years to come.
Thank you for all you do to help drive our success.
Boyd and Michele
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