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MUMFORD RIPS TIDAL

When asked for a take on Tidal by Daily Beast columnist Marlow Stern, the members of Mumford & Sons emitted a series of loud fart sounds, presumably with their mouths. Then, still using their mouths, they formed words.

“We wouldn’t have joined it anyway, even if they had asked,” said Marcus Mumford. “What I’m not into is the tribalistic aspect of it—people trying to corner bits of the market, and put their face on it. That’s just commercial bullshit. We hire people to do that for us rather than having to do that ourselves. We just want to play music, and I don’t want to align myself with Spotify, Beats, Tidal or whatever. We want people to listen to our music in their most comfortable way, and if they’re not up for paying for it, I don’t really care.”

Guitarist Winston Marshall minced no words in his take, dissing the celebrity 3% owners as “new-school fucking plutocrats.” Then he dialed it back a bit.

“We don’t want to be part of some Tidal ‘streaming revolution’ nor do we want to be Taylor Swift and be anti-it,” Marshall explained. “I don’t understand her argument, either. The focus is slightly missed. Music is changing. It’s fucking changing. This is how people are going to listen to music now—streaming. So diversify as a band. It doesn’t mean selling your songs to adverts. We look at our albums as stand-alone pieces of art, and also as adverts for our live shows.”

Despite all that, it’s an exciting time to be a developing band, according to Marcus:

“Smaller bands have a better opportunity in the music industry now than they’ve ever had, because you don’t need to have a record deal to have your music listened to worldwide. It’s democratized the music industry. So as much as it sucks, and they need to figure out how to represent people fairly financially, you’ve never been able to get your music listened to more easily.”

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