YEEZY SEASON: "ALL DAY" EVERY DAY (UPDATE)

So Help Me God, West's Seventh Studio Album, Coming Soon

Kanye West's new banger "All Day" has hit #1 on the iTunes singles chart.

As noted here earlier, Yeezy had an incredibly busy weekend, stirring up the Universe by announcing a new album title and artwork that got conspiracy theorists and core Kanye fans turnt.

Now he's scorching the earth again with "All Day," the fourth new song we've gotten from him this year, which hit yesterday. Featuring Theophilus London and Allan Kingdom, with Sir Paul coming in with the whistle right at the end, this newest release is an aggressive blend of what we expect in hip-hop music from West: future-forward sonics and molten lyrics that will have you memorizing every rhyme.

Currently posted up in the U.K., Ye is fresh off a series of major moves including a fiery live performance of "All Day" at the 2015 BRIT Awards, a dramatic interview with BBC's Zane Lowe where he broke down crying and, earlier this morning, an impromptu lecture at Oxford University where he discussed a wide variety of topics including elitism, separatism, classism, and The Matrix.

Just another day around the way for Ye.

"The College Dropout came out of a fight to rap," he told Lowe, "This new album’s coming out of a fight to design."

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