DROP FOR 30: A half minute of airtime on the Oscars broadcast costs between $1.3 million and $1.5 million, Ad Age points out. With ratings increases generated by the Super Bowl and the Grammys, advertisers are hoping the Oscars takes part in the trend. "It seems like a lot of these shows are picking up steam," said Perry. Oscar ratings hit a new low in 2008, down from about 38.9 million in 2007, according to Nielsen research. But they rebounded last year, pulling 36.3 million. (3/2a)
GAGA, OPRAH MAKE FINAL PUSH FOR KAMALA IN PHILLY
The final round on the Rocky steps (11/4a)
OF PONIES, PRINCESSES AND UNICORNS: CHAPPELL'S SNL TRIUMPH AND BEYOND
Changing the pop narrative (11/5a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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