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MTV brings back Unplugged

QUOTE OF THE DAY: “A lot of artists have inserted acoustic segments to their live shows, so that made it less special for us to do Unplugged for awhile. But I think the audience really demanded to see musicians in these days as opposed to something scripted like a video is. They want to see the artist sing live, play live, and I would guess see really surprising moments like when Paul McCartney forgot the lyrics to a Beatles song. That's what Unplugged does, as well as provide a level of intimacy you don't get in stadiums.” —MTV topper Van Toffler, discussing the network’s cross-platform revival of its beloved Unplugged franchise on AdAge.com. The series kicks off March 10 with Adam Lambert on VH1, Phoenix on MTV and Reba McEntire on CMT. (3/5a)

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