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MTV-OurStage deal

MTV ON OURSTAGE: Look for MTV and music discovery site OurStage to form a strategic partnership, according to the net’s Van Toffler. The two companies will promote new artists from OurStage’s voting platform in a broad array of promotional initiatives, showcasing performers across the multiple screens of MTV Networks’ Music Group. To kick off the initiative, MTV will spotlight an emerging OurStage artist in a feature called “Needle in the Haystack.” Each artist will be interviewed by MTV Music bloggers and promoted heavily as an “artist to watch” across MTVN’s sites and through social network channels, including the official MTV Twitter feeds. (3/4p)

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