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YouTube launches Musicians Wanted

THE EARNIN’ OF THE GREEN

YouTube is expected to make news on Day One of SXSW, announcing a new program it calls Musicians Wanted, designed to lure indie musicians to the site, the L.A. Times reports. (Funny—we thought YouTube was already chock-full of indie musicians.) The program offers them an easy way to create their own YouTube homepage or channel and share in the ad revenues generated by their videos. Until now, YouTube has only offered the revenue-sharing option to signed acts. "We're now opening up the program to all independent musicians," said Music Manager Michele Flannery. For the site, which announced a similar program called Filmmakers Wanted at Sundance, the effort is part of a larger push to generate more revenue and become more of an entertainment destination for viewers, “rather than just a repository fo r homemade cat videos,” as reporter Alex Pham puts it. (3/17a)

HITS LIST IS HAVING
A HEAT WAVE
Pass the BBQ sauce. (7/3a)
TOP 20: A LIL MORE OF THE SAME
Like a broken record... (7/1a)
WATCH THIS
We aim to please. (7/3a)
BLACK MUSIC MONTH:
6 IN THE MORNIN'
Origin story of the real OGs (7/3a)
PRE-HOLIDAY PONDERING:
POP TOP EDITION
Have another Beer, we insist. (7/2a)
WHAT NEXT?
The biz ponders action after some reflection.
GRAMMY SPECULATION
100% guaranteed to be somewhat accurate, probably.
BLACK MUSIC MONTH
...continues.
TRUMP'S IN THE BUNKER
Just to inspect it, though.
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