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Bieber the next Gaga?

IT’S JUSTIN TIME FOR IDJ: Interesting piece on Digital Music News this morning headlined “Bieber: What a Multi-Platform Pop Star Looks Like....” It points out that the teenage star has done something rare in this day and age, maintaining weekly sales in the 30k neighborhood since the release of his eight-song debut album My World last November, taking it past platinum, and dovetailing into yesterday’s release of My World 2.0. “Bieber is showing rare chart-topping saturation across both physical and digital platforms, and dialing back to 2007, his initial traction came from YouTube,” DMN points out, adding the 2.0 single "Baby" (featuring Ludacris) has been a chart-topper at iTunes and MySpace Music, as well as P2P, since late January, according BigChampagne. No less than four previous singles had reacted before My World hit, and every track from that album has since charted. “The question now is whether Bieber can augment his current position towards the star-power of something like Lady Gaga, at least in terms of sales and multi-platform saturation,” the item speculates. Now, that would be something. (3/24a)

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