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Munster on iPad sales

WHAT’S THIS THING FOR, ANYWAY? Most of the people who lined up in N.Y. and Minneapolis to purchase the iPad on Saturday were already committed Apple users, according to the results of a survey of 448 iPad buyers by Piper Jaffray's Gene Munster (and picked up by Fortune.CNN.com). Not surprisingly, 74% were Mac users and 66% owned iPhones. Almost all of them—96%—planned to keep using their computers, while only 1% thought they could replace their iPhone with an iPad. Additionally, 13% owned Amazon Kindles, and 58% of those planned to replace it with the iPad. The low-end $499 16GB model was the most popular (39%), followed by the 32 GB (32%) and 64GB (28%). As for expected uses, 74% checked off web surfing, 38% reading books, 32% emailing, 26% watching video, 18% playing games and just 8% for listening to music. Some 78% said they didn't consider any other gadget before buying an iPad, while 10% contemplated a Kindle, 6% a netbook, 4% a laptop, 1% an iPhone and 1% an iPod touch. (4/7a)

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TUESDAY
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