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Facebook takes on Google

WAR OF THE CYBER-GORILLAS: "Google just found its nemesis," Deep Focus CEO Ian Schafer told AdAge.com regarding Facebook's mega-ambitions. "Instead of targeting people based on their click behavior or search behavior, it's targeting based on their relationship to people and to brands and content. They're both after the same behavioral information," he said. "Google has tried to capture information on social graph through Orkut [Google's social network] and Buzz [its Twitter-like service], but they just can't do it the way that Facebook does." Added Razorfish’s Shiv Singh: "[Zuckerberg] is using the like button as the glue to link Facebook to everything else and understand his users much more. It's a data goldmine." (4/22a)

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