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Caraeff Q&A in LAT

TODAY’S READING ASSIGNMENT: Speaking of frank talk from tech gurus, as we do immediately below, today’s L.A. Times business section boasts a Q&A with Rio Caraeff, who switched jobs six months ago from UMG’s digital head to the helm of the just-launched Vevo. Here’s a sample of the lively exchange with reporter Alex Pham: “You can argue that Google and the Web in general are not good for old-media businesses. But coming from my industry, where you have a business that is in free fall, you can't afford not to swim with the tide… Everybody was going to YouTube. Why would we take our videos off YouTube? We came up with a strategy that embraced YouTube and Google, but in a way that helped us build a viable business.” (6/3a)

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