WMG-MTV deal

BUNNY BUSINESS: Warner Music has tapped MTV Networks to oversee its online advertising, the two companies said yesterday in a joint announcement. The deal also gives WMG access to such franchises as MTV’s Unplugged, VH1's Behind the Music and CMT's Crossroads. Said Lyor Cohen: "MTV Music Group has a history of creating compelling music content on TV, digitally and, most recently, in music games and their ability to leverage all of these platforms offers our artists a broader reach and a more compelling way for us to further connect them with music fans," Lyor Cohen explained in the announcement. The lone member of the Big Four to hold out from Vevo, Warner seems determined to follow its own digital script, as this deal would seem to indicate. (7/1a)