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Twitter-Live Nation Promotion

TWEET SEATS: Live Nation hooked up with Twitter to sponsor the trending topic #summerconcerts yesterday as part of a broader advertising vehicle involving “Promoted Trends” and “Promoted Tweets.” The @earlybird advertising concept included a 24-hour, limited-time offer featuring a wide amount of concert tickets available at two for $20, a concerted effort to stimulate sales at www.livenation.com/earlybird. (8/24a)

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