RUMOR MILL
Back to Rumor Mill >
Wednesday, August 25, 2010

iTunes Store looking to rent TV shows

iRENT? Apparently taking aim at Hulu, Apple is in talks with several broadcasters, including Fox and Disney/ABC, to offer TV shows for rent at the iTunes Store for the always-alluring price of 99 cents for viewing within a 48-hour window. CBS and NBC, the other two members of TV’s Big Four, are skeptical, believing the plan would siphon off the money they’re already making from selling of episodes on iTunes at $1.99 a pop. But it’s likely that money from the iTunes rental plan would dwarf revenue the companies earn from ad-supported Hulu, assuming Apple is willing take the industry-standard 30% cut on any content rented. "In a sense, this rental model undercuts purchase, but it's the way the world is going," Screen Digest’s Tom Adams told Reuters. (8/25a)

 
BACK TO RUMOR MILL
 
TOP 20: JUST TRUST US
A second sonic Boom (4/18a)
Check It Out Now
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/17a)
Check It Out Now
NEAR TRUTHS:
PRIMARY NUMBERS
Hats off to Larry (4/17a)
Check It Out Now
TAY’S FORTHCOMING DEBUT: WE ARE TORTURED BY SPECULATION
So many questions (4/17a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions