Quantcast
iTunes Store looking to rent TV shows

iRENT? Apparently taking aim at Hulu, Apple is in talks with several broadcasters, including Fox and Disney/ABC, to offer TV shows for rent at the iTunes Store for the always-alluring price of 99 cents for viewing within  a 48-hour window. CBS and NBC, the other two members of TV’s Big Four, are skeptical, believing the plan would siphon off the money they’re already making from selling of episodes on iTunes at $1.99 a pop. But it’s likely that money from the iTunes rental plan would dwarf revenue the companies earn from ad-supported Hulu, assuming Apple is willing take the industry-standard 30% cut on any content rented. "In a sense, this rental model undercuts purchase, but it's the way the world is going," Screen Digest’s Tom Adams told Reuters. (8/25a)

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/30a)
RAINMAKERS: MICHAEL RAPINO, NATION BUILDER
A tease for the upcoming edition, eh? (9/30a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: PARANOIA STRIKES DEEP—INTO YOUR LIFE
IT WILL CREEP*
A high-revving column (9/30a)
YOUR TOP 20 IS
FULLY LOADED
Prediction: There will be 20 albums in the Top 20 this week. (9/30a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)