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MTV Ratings Up

MTV’S SUMMER SURGE: Thanks to Snooki and the gang, who have the summer’s #1 series across cable and broadcast, MTV’s Q3 ratings are up over last year, while ratings for June through August were up 16% over the same period in 2009, as the network boasts four of the 10 top-rated original cable series. Jersey Shore hit a new series high with 5.8 million total viewers, while new franchise Teen Mom is the third most-watched (P12-34) original cable series of the summer, achieving a current season high rating of 3.4 (12-34). New docu-series If You Really Knew Me debuted to 1.8 million total viewers and scripted comedy series The Hard Times of RJ Berger grew its audience by 30% over the course of its run, culminating with a season-high rating of 1.3 (P12-34). As for returning shows, ratings for The Real World: New Orleans are up 27% compared to the prior season, while The Hills was a top-10 original cable series of this summer with the season finale up 75% over last season’s.  The 2010 MTV Movie Awards kicked off the summer with more TV viewers and online streams than ever before. (9/1p)

TOP 20: HOUSE
ON A HILL
Harry is popular. (5/26a)
SONG REVENUE: HIGHFLIERS
A combined 30 of 50 (5/26a)
NEAR TRUTHS:
SAFE KEEPING
What's the big deal? I.B. Bad has the answers. (5/26a)
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
EVP STRIPES FOR UMe'S MURTHY
A total pro gets her due. We bow down. (5/26a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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