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HOPE SPRINGS ETERNAL: In preparing the Reuters story, reporter Yinka Adegoke made some calls and procured some takes from the experts. "There's no dearth of music available on a computer right now, but Google can still have an impact on the cellphone or any connected device," said former UMG digital guru Larry Kenzwil, who’s a counsel at Loeb & Loeb. "If they get it right, it will hasten the transition by consumers from music you have to own to music you need ubiquitous access to," said Ted Cohen, a former EMI exec who runs TAG Strategic Partners. "Google has a wealth of data, from YouTube as well as from search, that can inform on what people are consuming and looking for music-wise," noted Beggars Banquet digital head Simon Wheeler. (9/3a)

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