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Weezer on YouTube

WEEZER ON THE WEB: With Weezer’s new album Hurley now out on Epitaph, the band infiltrated YouTube, appearing in videos with 14 leading online celebs, recording in excess of 5 million views in the process. The band previously employed YouTube stars on their 2008 album in the Grammy-winning video for “Pork and Beans.” “We always like to think of new ways to get the word out to people when we have a new record,” said the band’s Rivers Cuomo. Among the participants were Ray Williams Johnson and AutoTune the News (both embedded below), as well as Fred, Hot for Words, The Key of Awesome, DaveDays and Onision. (9/16p)

TOP 20: HOUSE
ON A HILL
Harry is popular. (5/26a)
SONG REVENUE: HIGHFLIERS
A combined 30 of 50 (5/26a)
NEAR TRUTHS:
SAFE KEEPING
What's the big deal? I.B. Bad has the answers. (5/26a)
STRINGER TOUTS SONY MUSIC TO SHAREHOLDERS
Rob lays out the company strategy (5/26a)
EVP STRIPES FOR UMe'S MURTHY
A total pro gets her due. We bow down. (5/26a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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