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Brands Nab Bands

ARE LIFESTYLE BRANDS THE NEW RECORD LABELS?  That’s the question the N.Y. Times’ music writer Ben Sisario asks in his article about Converse opening a 5,200 square foot recording studio, dubbed Rubber Tracks,  in Williamsburgh, Brooklyn, for its client bands, providing them with free time in exchange for promotional considerations...like wearing their sneakers, no doubt. Check out the full, very illuminating article here, which tells how youth-oriented companies like Mountain Dew and Red Bull have set up their own in-house record labels. (10/11p)

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