RUMOR MILL
Back to Rumor Mill >
Tuesday, October 26, 2010

Grammer interactive video

HEAD’S UP: Plenty of buzzing on S-Curve Records artist Andy Grammer’s revolutionary interactive video for his song, “Keep Your Head Up,” whidh debuted Monday on Vevo. The groundbreaking clip, a result of a partnership between Steve Greenberg’s label and the Israeli technology startup Interlude, allows fans to watch the video and choose their own storyline by making selections in real time when prompted to create the next scene. The most popular video, chosen by fans, will premiere on Vevo sites Nov. 15. The Office’s Rainn Wilson makes a cameo in the clip, which allows such choices as whether you want the singer “dumped by bikers” or “bump into movers.” Grammer’s debut EP is set for release in early 2011. Says Techcrunch: “It’s part videogame, part choose-your-own adventure story and it’s what you might call ‘engaging as hell’.” (10/26a)

 
BACK TO RUMOR MILL
 
TORTURED POETS UNITE: TAYLOR IS BACK
Is she ever. (4/19a)
Check It Out Now
HITS LIST ENTERS
PLAYOFF MODE
Will the scoring record be broken? (4/19a)
Check It Out Now
SONG REVENUE: CALM BEFORE THE STORM
J. Cole has his moment; Future-Metro have another big payday. (4/19a)
Check It Out Now
WARNER CHAPPELL ROPES IN RED CLAY STRAYS
Another big get for Guy and Carianne (4/19a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions