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Thursday, January 27, 2011

Justin & Ozzy in Best Buy Super Bowl spot

HEAVEN & HELL: In a bizarre bit of casting, Best Buy is wrapping up a 30-second Super Bowl spot starring Justin Bieber and Ozzy Osbourne. The genre- and generation-spanning collab represents a new move for both Bieber and Best Buy, which wants to branch out from its “big-box retailer stereotype,” USA Today reports. Some estimates have the kid pocketing $1 million-plus for his trouble. "Justin Bieber is hotter than hot," said one consultant. "Clearly, the ad will get attention." (1/27a)

 
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