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Gaga Manager's New Licensing Co.

MEN OF TROY: Lady Gaga manager Troy Carter, her label chief Vincent Herbert, music supervisor and marketer Paul Stewart and multi-platinum production team the Co-Stars have launched Atom Factory Music Licensing (AFML), a music licensing, clearance and supervision entity. The Culver City, CA-based AFML will also procure custom-made music from renowned composers for film and TV. Former Bad Boy Entertainment exec Carter is the Founder, Chairman and CEO of Coalition Media, a talent management and full-service film and TV production company. Herbert is currently President of Streamline Records, an imprint of Interscope and label home to Lady Gaga. Music supervisor, marketer and producer Stewart is CEO of the Next Thing, a music supervision, consulting, marketing, production and catalog company. He previously worked at Delicious Vinyl, PMP and Def Jam. Multi-platinum producers The Co-Stars recently signed female urban-alternative artist Sabi to Warner Bros. Records, through a joint venture with producer Dr. Luke and run their own Van Nuys Records label. (1/31p)

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