Quantcast

A few videos get nearly all the views

ONLY THE STRONG SURVIVE: During a presentation at Digital Music Forum East in New York on Thursday, BigChampagne CEO Eric Garland trotted out stats showing an incredibly hit-driven YouTube—despite the presence of nearly every music video imaginable, Digital Music News notes. "Only a handful of songs are commanding most of the attention," said Garland. "A handful of 'haves' are going to command most of the revenue." And get this: according to Garland, there’s an inverse relationship between streams and downloads.  "People play what they don't buy, and buy what they don't play," he pointed out. Garland also revealed that 1,000 streams generally translates into about $1 of revenue, an RPM (revenue per 1,000) ratio that is incredibly difficult to scale. This is all happening as YouTube cements its status as the most important on-demand music platform in the U.S. "More people are listening to services like YouTube than they are their own libraries," Garland continued. "And that is a trend that's happening fast." (2/25a)

NEAR TRUTHS: OFF AND RUNNING
The lay of the land at the top of the year (1/21a)
O-ROD MANAGEMENT
IN PLAY?
America's most wanted (1/20a)
HITS LIST GETS ANIMATED
Lin-Manuel and Ken sing in harmony, inspiring industry applause. (1/21a)
MEAT LOAF,
1947-2022
The dashboard light has dimmed. (1/21a)
SONG REVENUE: SOME ENCHANTED DAWN
Winning hands in the early action (1/20a)
OOH, LAS VEGAS
You're gonna make a poor boy outta me.
HOW I WISH THAT THERE WERE MORE
...than 24 hours in a day.
PALMS SWEAT, BLACKJACK
on a Saturday night
SIN CITY
Lamborginis and caviar Dry martinis, Shangri-La
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)