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Primary Web Destination

SURFING THE WAVE: Primary Wave Music has launched its new web destination, www.PrimaryWaveMusic.com, the first to utilize SynchTank, a proprietary software for marketing and licensing that delivers broadcast-ready sound files directly to music supervisors, producers and directors/editors for film, television, advertising, video games, web applications, rich media, or any outlet where music is needed. The website is being launched in tandem with the company’s five-year anniversary. Registered users can search for music through descriptions of mood, song key, tempo and lyrics, create online video synchs of selected tracks set to uploaded video to simulate actual usage, and license and download songs. They can save selected music into personal playlists and share, deliver and track songs, searches, playlists and video synchs to other groups or individuals. (3/22p)

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