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Wednesday, March 23, 2011

Beats headphones seen on hoops players in tourney

SNEAKS & BEATS: Speaking of hoops, as we do immediately below, RCA’s Kings of Leon—whose fist-pumping anthem “The Immortals” was hammered in CBS and Turner’s March Madness promos—wasn’t the only act to get widespread exposure from the NCAA Tournament last weekend. Numerous shots of squads strolling into arenas showed the majority of the players under headphones, and most of those sported the now-iconic red “b” of Beats Audio cans, in an unanticipated boon for Jimmy Iovine and Dr. Dre, who just keep getting richer. (3/23a)

 
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