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Big Boi for Crown Royal

CROWNING BIG BOI: A brand-new short film starring rapper Big Boi, The Crown Life, debuts today as part of a multi-layered campaign created by Crown Royal Black Whiskey "to mark and celebrate life’s crowning moments." Directed by Hudson Dusters for Greenpoint Pictures, it documents the Outkast member as he prepares for a performance during 2011 Grammy Award weekend inside his Stankonia studio and cavorts on the town in his home of Atlanta. Crown Royal has gathered influential designers and filmmakers to release exclusive, limited-edition products and content, using their craft to create something that celebrates what "The Crown Life" means to them—finding royalty in everyday experiences. (5/18p)

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