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2nd add WSJ: Apple's game to lose

ANALYZE THIS: "Apple tries to cultivate a very different experience," Gartner analyst Mike McGuire told the WSJ reporters. “In the end, they're taking a more high-brow, refined view.” Added IDC analyst Danielle Levitas, "Most people are creatures of habit, and Apple locked that in a long time ago." Concluded McGuire, "It's their game to lose." (5/25a)

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