Quantcast
Berman, Carter quotes in NYT

SOLD THIS WAY: Said IGA Vice Chairman Steve Berman: “We wanted to approach this like we were opening a blockbuster film. It became: ‘We’ll put a flag in that date well in advance. We won’t move. And what we’ll do for the next six months is pour gas on that fire every day, really branding the date.’” Added Troy Carter: “If you look at The Fame, it wasn’t marketing ploys that drove the success of that album. It was the quality of the content and Gaga’s willingness to go around the world and play for the fans, do the promotion, do the TV shows, visit the radio stations and the club DJs. There’s a lot more of that than there are marketing ploys. This is where the work begins.” (6/2a)

THE BABE & THE MULE
Two big reasons IGA is #1 in marketshare. (8/6a)
YOUR TOP 20 FOLKLORE SEQUEL, WITH DABABY GROWTH AND A CASK
OF BRANDY
Stay awhile, Tay. (8/6a)
COUNTRY STREAMING IS A THING
It's more than just Luke Combs. (8/4a)
NOISEMAKERS: YOUR LATEST SAMPLE PACK
The kids are alright. (8/6a)
GRAMMY CHEW, ALBUMS: 30 FOR EIGHT
Thoughts while noshing six feet apart. (8/5a)
BTS BRINGS IT
They're so dreamy.
VOTE BY MAIL
It's a conspiracy, because everyone does it.
IS IT CHRISTMAS?
No, but we're thinking about cookies.
WOKE MUSIC
Protest songs that sound like now.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)