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Kreayshawn's "Gucci Gucci"

VIRAL VIDEO OF THE DAY: Prompting an old-fashioned bidding war, red-hot Oakland rapper Kreayshawn (Natassia Zolot) was inked this week to Columbia Records after her anti-designer video, “Gucci Gucci,” from her debut mixtape, Kittys x Choppas, went viral, with two million views in two weeks. Natassia, the daughter of Elka Zolot, former member of the S.F. punk band The Trashwomen, is being talked up as the next Gaga. She is a self-proclaimed “occasional lesbian” who doubles as a director of videos for East Bay rapper Lil B. She often performs as part of the White Girl Mob with V Nasty and DJ Lil Debbie, her pal. (6/10p)

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