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Tuesday, June 28, 2011

AOL, Slacker Team Up

AOL AND SLACKER GET IN BED: AOL Radio is relaunching in partnership with Slacker to offer “an enhanced radio experience with fewer ads, new personalization features and premium subscription offerings on three product tiers. They will include the free AOL Radio service, along with ad-free and feature-rich radio and on-demand premium subscription tiers with personalization and customization powered by Slacker. Said AOL Radio’s Lisa Namerow: “Slacker Radio is the perfect partner to increase the quality of our offerings. By combining our reach with Slacker’s success in mobile, we are increasing the distribution of our brands and further identifying AOL Radio as a leader in delivering superior radio experiences." Upon the launch of the new AOL Radio player, Slacker will lead ad sales within the player, enabling AOL to package a portion of the inventory for premium integrated sponsorships. (6/28a)

 
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