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Creem to return

BOY HOWDY RIDES AGAIN: Creem magazine will make its return after 23 years in September, this time as a quarterly print publication as well as an online network (a semi-obscure online iteration has been around since 2001). Those involved with Creem now say the evolution of the Internet and a desire among music fans for "something real" make this reboot more realistic, though the success rate of similar ventures is near zero. "We just feel the timing is now," said Jason Turner, board chairman of Creem Enterprises Inc. "There's so much amazing music happening today, but there's no filter, no curation happening. We think Creem is a great brand to do this under." Original prublisher Barry Kramer's son, J.J., is a director in the venture, and Turner said readers can expect a return to Creem's "long-form journalism" in the print publication. Turner said the limited-edition print magazine — pegged at about 150,000 to 200,000 copies — will be targeted to Creem's "built-in audience." The online operation is intended "to bring that demographic down and bring it back to that music culture we feel is missing or diluted," he said. Creem’s editorial offices will be in L.A., while the business group is in N.Y. (7/14a)

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