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NMPA and HFA Announce YouTube Pact

YOUTUBE CAN GET PAID: The National Music Publishers’ Association and the Harry Fox Agency are offering all independent music publishers, whether or not affiliated with HFA, the opportunity to opt into a direct license agreement with YouTube by going to www.youtubelicenseoffer.com between Nov. 17 and Jan. 16, 2012. Earlier this year, the NMPA, HFA and YouTube concluded an agreement whereby independent music publishers may grant the rights necessary for the synchronization of their musical works with certain videos posted by YouTube users.  HFA will administer these direct license agreements between YouTube and publishers and royalties will be based on advertising revenue collected worldwide by YouTube from ads placed alongside user-generated videos. (11/21p)

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