Katy Perry to EA's Sims

PERRY’S GAME IS TRUE: Katy Perry has struck “an extensive and exclusive creative collaboration” with video game maker Electronic Arts for its franchise The Sims. The Sims studio plans to develop special Perry-themed content and virtual goods, including clothing, hairstyles, furniture and props. The partnership will kick off with a special Collector's Edition for The Sims 3 Showtime, launching in March. Perry will also be featured in advertising and marketing campaigns for the brand. "Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims," said Steve Schnur, worldwide executive of Music for EA. "Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold,’ featured in The Sims 2 series, quickly became the most popular Simlish music video to date…No performer could better represent the humor and fun of The Sims brand." Said Perry: "It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour—even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!" No word on whether there’ll be a Russell Brand character. (1/17p)