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VEVO LIFTs One Direction

ONE DIRECTION UP: Syco/Columbia X Factor U.K. finalists One Direction’s Up All Night hits retail tomorrow on the heels of this morning's Today Show appearance. The band is also the benefactor of VEVO’s LIFT program, with the video site featuring plenty of original content on the group, including a tour diary and interview (see below). Others who have benefited from the VEVO LIFT include Jessie J, Tinie Tempah and Dev, among others. (3/12p)

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