VEVO Adds Ditto

VEVO ADDS DITTO: VEVO has inked a partnership deal with U.K.’s Ditto Music, which distributes the work of thousands of indie and unsigned acts. The partnership allows musicians to have their music videos viewed by the millions of VEVO users throughout the U.S. and Europe. Artists and labels who distribute content via Ditto Music are now able to set up their own VEVO channel and receive royalties for any music videos viewed via the platform. Said Ditto Music’s Jay Kerr: "VEVO is an incredible service and this means that a whole new wave of indie artists will be able to take advantage of video monetization. Hey, can I borrow a five-spot until then?” (5/1a)