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Monday, May 14, 2012

Radio Still Dominant in Music Discovery

RADIO KILLED THE VIDEO STAR: Russ Crupnick’s NPD Group were at it once again during NARM with facts and figures that seem to belie conventional wisdom. According to the latest findings, radio, not Facebook and/or social media, is still the biggest influence on new music discovery. Crupnick asked “highly engaged” music fans a fairly simple question: "How did you first hear about (whatever song) you wanted to hear again?" The results find 38% of respondents answering, “on traditional AM/FM radio,” followed by “friend played/sent/gave (13%), TV show/ award show (13%), YouTube/VEVO/video site (12%), free online radio (6%) and saw/heard on social media site (2-3%). (5/14a)

 
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