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Zelinka to UMGD

ADAM RAISED A CAIN: UMGD has named Adam Zelinka SVP Marketing & Product Development. The announcement was made this morning by UMGD President/CEO Jim Urie, to whom Zelinka reports. “Adam is an innovator, an entrepreneur and a veteran of marketing in the digital space,” said Urie. “He brings a wealth of knowledge, experience and a proven track record of success that complements our existing strategy and will help keep UMGD’s labels and artists at the forefront of the digital landscape. I’m very pleased to have him joining the UMGD executive team.” In his new job, Zelinka will spearhead the company’s direct-to-consumer, direct marketing, consumer relationship marketing and product development initiatives, working closely with UMGD’s owned and associated label groups. Prior to founding the N.Y.-based consulting agency Fanatical Marketing, where he worked closely with Sony Music, ARTISTdirect.com, eMusic, Dimensional Music Publishing, among other companies, he held executive positions at various labels, including GRP and Zomba/Jive. (6/15p)

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