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Wednesday, July 11, 2012

Microsoft Spots Boost Alex Clare

“CLOSE” CALL: Here’s the brand-new version of Microsoft’s Internet Explorer TV spot featuring Republic artist Alex Clare’s “Too Close,” which is turning into a stone smash, with multi-format airplay at Top 40, Alternative and Hot AC. Microsoft has committed to a multi-million dollar campaign to extend the campaign through the end of the year, so expect to see this one a lot. Joel Klaiman and company have another biggie on their hands. (7/11p)

 
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