Quantcast

INgrooves-PledgeMusic deal

PLEDGE OF ALLEGIANCE: INgrooves Fontana and PledgeMusic, a provider of direct-to-fan experiences, have formed a partnership to create a direct-to-fan retail channel for INgrooves Fontana label clients globally. This deal transforms PledgeMusic into a premiere retail and marketing platform for projects of all sizes, according to the press release. Beginning this month, INgrooves Fontana clients will have access to the PledgeMusic platform directly from their Client Console. This is the first time PledgeMusic has partnered directly with a music distributor and represents a significant step towards redefining the traditional record label marketing plan and album release strategy. Both companies will work closely with labels on campaign conception and marketing execution. One of the first projects under the new deal will be the upcoming album from Coheed and Cambria. The campaign will launch later this summer, months before the street date. Said INgrooves Fontana SVP of Artist and Label Services Bryan Mead, "This partnership gives all of our labels turn-key access to a platform they can utilize to engage their hardcore fans like never before." Added PledgeMusic founder/CEO Benji Rogers, "Our partnership will empower labels and their artists to connect with their fans as never before. The potential for creativity is limitless, and this deal should spark a new wave of excitement within the indie label community." (7/19a)

A STAR-SPANGLED
HITS LIST
It's now or never. (7/1a)
BST HYDE PARK: BIGGER THAN EVER
It's the U.K. equivalent of July 4 fireworks. (7/1a)
SADDLE UP:
BEYONCÉ UNVEILS RENAISSANCE ART
She's not horsing around. (7/1a)
SONG REVENUE: DRAKE TAKES
THE CAKE
The rich get richer. (7/1a)
UMG ACQUIRES ALL THINGS ZAPPA
Who's gonna "Freak Out" over this acquisition? (7/1a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)