Quantcast

INgrooves-PledgeMusic deal

PLEDGE OF ALLEGIANCE: INgrooves Fontana and PledgeMusic, a provider of direct-to-fan experiences, have formed a partnership to create a direct-to-fan retail channel for INgrooves Fontana label clients globally. This deal transforms PledgeMusic into a premiere retail and marketing platform for projects of all sizes, according to the press release. Beginning this month, INgrooves Fontana clients will have access to the PledgeMusic platform directly from their Client Console. This is the first time PledgeMusic has partnered directly with a music distributor and represents a significant step towards redefining the traditional record label marketing plan and album release strategy. Both companies will work closely with labels on campaign conception and marketing execution. One of the first projects under the new deal will be the upcoming album from Coheed and Cambria. The campaign will launch later this summer, months before the street date. Said INgrooves Fontana SVP of Artist and Label Services Bryan Mead, "This partnership gives all of our labels turn-key access to a platform they can utilize to engage their hardcore fans like never before." Added PledgeMusic founder/CEO Benji Rogers, "Our partnership will empower labels and their artists to connect with their fans as never before. The potential for creativity is limitless, and this deal should spark a new wave of excitement within the indie label community." (7/19a)

COME ALL YE FAITHFUL
Have Kanye and the Grammys made up? (10/19a)
ADELE GETS HER FIRST TV SPECIAL
Sussman gets the collar. (10/19a)
SONG AND RECORD OF THE YEAR: OUR GRAMMY PREDICTIONS
Beer and Glickman collaborate on the Spot. (10/19a)
"EASY" IMPACT: ADELE'S AIRWAVE TAKEOVER
Another domino falls. (10/18a)
A MOVING HITS LIST
For Adele, it's "Easy," for the Grammys, not so much. (10/19a)
ADELE ADELE ADELE
Adele; Adele Adele?
ADELE ADELE ADELE ADELE ADELE ADELE
A... dele?
ADELE ADELE
Adele Adele; Adele.
ADELE ADELE ADELE ADELE
(Adele.)
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)